Aurora AI / Dubai, UAE

Lead the design of product features from discovery through delivery, improving usability and aligning product decisions with user research insights. I conduct research, usability testing, and stakeholder workshops to inform decisions, while designing scalable components that support consistency across the platform.

Hard Target / Riyadh, KSA (Remote)

Partnered with cross-functional teams to define product goals and translate research insights into intuitive, user-centered experiences. I developed information architecture, user flows, wireframes, prototypes, and high-fidelity interfaces across the product lifecycle.

Freelance / Remote

Collaborated with startups and organizations to deliver UX and product design solutions across multiple client engagements. Led discovery sessions to understand user needs and business goals, then translated those insights into journeys, prototypes, and shipped products including Moodie, Sportive, and Mostafeed with Tadamoun.

FMSI

Collaborated with internal teams to create visual communication assets for marketing campaigns and organizational initiatives, including digital advertisements, social content, and promotional materials aligned with brand guidelines.